Sunday, October 10, 2010

Unmarketing, Uncensored: 12 Things I Learned from Scott Stratten

Author Scott Stratten (@unmarketing on Twitter) came to town recently to speak to Social Media Club Detroit while on tour promoting his excellent new book titled, of course, Unmarketing.

The best part about Scott Stratten is that he tells it like it is, whether you want to hear it or not. Before I knew he was a blogger and author, I remember coming across this tweet from him:

"When I see a tweet and it says "via Twitterfeed" (auto tweet program) I feel all unfollowey

Yeah, I thought! Me, too! And this tweet perfectly illustrates the foundation of Stratten's philosophy: If you want to be an effective social media marketer, first be a real social media user. Then, remain one.

Here are some of my favorite nuggets of social media wisdom gleaned from Scott's talk:

1. Twitter is people, and social media is talking. Forget this at your peril.

2. People do business with people they know, like and trust. This hasn't changed in hundreds of years. Social media is a way of getting to know, like and trust people online. Read more...