Tuesday, January 11, 2011

Lincoln's Mysterious TED@MotorCity Event Kicks Off Auto Show Week

Last night's stunning TED@MotorCity event, hosted by Lincoln at the Max Fisher Theater in Detroit, was a hit. Themed "New Tomorrows", the event's surprise A-list speakers delivered a succinct roundup of key ideas that will shape the future.

We heard from Thomas Goetz executive editor of WIRED, Dale Dougherty founder of MAKE and the Maker Faire, Craig Newmark of craigslist.org; Detroit poet Jessica Care Moore; Detroit journalist and author John Gallagher; and Lisa Gansky, author of "Meshed".

Poet Jessica Care Moore at TED@MotorCity in Detroit

There was a certain amount of mystery in the lead-up to this event... the invitation that materialized in our mailboxes stressed that it was non-transeferable, and asked,

"Please don't blog or tweet about this event," and "Please do not forward this link."

Really?! I can't make a Twitter avatar banner?

The invite said little about the evening's program, and gave no indication how we got on the list in the first place. So we were all wondering... separately... what the event would be like, who would speak, and who would be there.

Well, the event was first class all the way, with attentive staff, beautiful food, the Lincoln MKX and Lincoln's first-ever hybrid, the MKZ on display and available for test rides on legendary Woodward Avenue. A real Detroit Auto Show party. It was a much smaller crowd than TEDxDetroit, so the event had an intimate feel. And even the artists, makers and geeks dressed up a bit for it. Read more...